Who is Ted Nicholas?

He drives a red Mercedes convertible. He owns homes in a penthouse in Clearwater, Florida and a vacation home in Switzerland. He views the Gulf of Mexico through eighteen-foot windows. He is Ted Nicholas, guru of direct mail marketing.

Nicholas was once a poor twenty-nine year old, trying to support a wife and four children. He spent nearly all of his waking hours trying to get out of the enormous debt he had accumulated. One day he prayed for divine guidance and realized the simple truth he had missed all along.

That day Nicholas discovered the power of his words. He realized the power of a joke and the power of a tragic tale. Like a gospel preacher burning with the fires of salvation, he began using this newfound knowledge to turn his situation around.

His first ad was an experiment. Costing ninety dollars to run and containing a mere seventeen words, it made 360 dollars right away. This sparked his imagination. He decided to run the same ad in different newspapers. Soon he had made 40 thousand dollars from his very first ad.

Nicholas decided to prove his theory of the power of language. Taking this same ad, he altered the words slightly. By changing only one or two words, he got vastly different results. He was developing his idea by using a scientific method, finding which words brought in more money. Before long he was selling hundreds of thousands of dollars every month, and he still worked from home.

Being a deeply spiritual man, he decided to share his knowledge with the world. Nicholas now appears in seminars around the globe, providing insight on direct mail marketing and business development. Sessions with him are coveted events, and often sell out months in advance. He also is a master copy writer and frequently speaks on the subject, besides offering his services.

For anyone seeking the competitive edge in business, the principles of Nicholas are a great resource. He has written several books, most of them bestsellers. His book How to Form a Corporation Without a Lawyer For Under $75 is full of his genius, and his Magic Words That Bring You Riches contains the basic principles of his strategy.

Nicholas offers the information on his website with an absolute guarantee. His try-before-you-buy offer is his way to earn trust. He understands that someone else out there is a poor family man looking to be the next internet millionaire.

Check out one of Ted Nicholas’s presentations below

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